Last week, for the Village Voice, I interviewed the Sámi rapper, SlinCraze. Nils Rune Utsi, as he is bestter known in his tiny Arctic hometown of Máze, was in NYC for the U.N Permanent Forum on Indigenous Issues, a gathering of 1,200 indigenous people from around the world, where he was invited to play a concert. He also appeared at Scandinavia House, alongside Aili Keskitalo, the President of the Sámi Parliament of Norway, and Simen Braathen, the director of a documentary film about him, “Arctic Superstar.”

The story of Arctic Superstar began in New York, where, in 2013, Braathen produced a photo exhibition of Norwegian rappers and the places they represent. SlinCraze played his first NYC gig at the Mothership in Brooklyn afterward. “SlinCraze’s story stuck out to me,” Braathen told me, “because of his raw ambition, yet impossible starting point. Language is obviously important in rap, yet there he was rapping in a language that is considered endangered by UNESCO. And killing it!”

Utsi’s language is Northern Sámi, understood by only 20,000 people. Not only do Norwegians or Europeans or anyone else not understand Northern Sámi, but many Sámi people don’t understand it either.

As he told me: “There’s no numbers on how many Sámi people there are, because of a history of the Norwegian government trying to wipe out the Sámi language. A lot of kids, from at least two generations before me, learned that speaking Sámi is taboo. So they forgot the language. There’s no real numbers on how many people are actually Sámi, because a lot of people work really hard to hide it.”

I was reminded while speaking to him of an artwork I saw last year in the Stormen cultural centre in Bodø, Arctic Norway. By Edvine Larssen, who lives and works on the Lofoten islands, the piece comprises a found vintage photograph of a Sámi couple. The people in the photograph had scratched out their traditional Sámi footwear.

Why? Because at this time Norway had a policy of forced assimilation, known as Fornorsking, or Norwegianisation. Sámi traditions and clothing were banned, as were the Sámi languages, one of which SlinCraze is helping revitalise through his music.

Read my interview with SlinCraze here. And enjoy his thought-provoking video for Suhtadit (or, “fighting”).